How the Real Traffic Police President
Hijacked the Violent Game
GTA Driving School
Client: The Slovak Police Force
2023
20% of car accidents in Slovakia cause young drivers.
Same young drivers play the game based on violating traffic laws.
So, the traffic police president teamed up with the most famous slovak youtuber to change the legendary violent video game to driving educational tool.
Awards
Finalist - New York Festivals Advertising Awards 2023
6x Shortlist - Mad Stars 2023
Gold - Digital Pie 2023