The goal was for WWF to highlight the issue of illegal dams threatening aquatic environments. The project aimed to raise awareness about water pollution and the disruption of aquatic life caused by these dams. Utilizing OpenAI's newly released DALL-E Expand tool, a viral feature was created where AI completed images, particularly of famous artists. The video effectively contrasted these AI-generated artworks with the harmful, human-made dams, emphasizing the environmental damage they cause.