BACKGROUND
At Christmas, there are often more guests than seats at the table. So families do what they’ve always done: improvise. A dining table, a writing desk, whatever fits - different pieces of furniture suddenly come together to make room for everyone.
At Christmas, there are often more guests than seats at the table. So families do what they’ve always done: improvise. A dining table, a writing desk, whatever fits - different pieces of furniture suddenly come together to make room for everyone.
IDEA
We turned this familiar Christmas behaviour into a simple product ad without showing the products themselves. By dressing different pieces of furniture as one Christmas table, we let their names and prices reveal what was really underneath. Because Christmas doesn’t just bring people together. It brings furniture together, too.
We turned this familiar Christmas behaviour into a simple product ad without showing the products themselves. By dressing different pieces of furniture as one Christmas table, we let their names and prices reveal what was really underneath. Because Christmas doesn’t just bring people together. It brings furniture together, too.
