CHALLENGE
The dreams of children from Sudan’s Gatwitch Hub felt worlds away from those who could help make them real.
INSIGHT
It’s easier to care about someone’s future when you can actually help build it.
The dreams of children from Sudan’s Gatwitch Hub felt worlds away from those who could help make them real.
INSIGHT
It’s easier to care about someone’s future when you can actually help build it.
IDEA
We turned LEGO minifigures into a donation medium.
We transformed the real dream jobs of children from the Gatwitch Hub into a limited edition of LEGO characters - a nurse, a plumber, a teacher.
By buying their minifigure, people weren’t just buying a toy. They were donating directly towards making that child’s dream possible.
Turning the world’s most iconic building toy into a way to literally build someone’s future.
We turned LEGO minifigures into a donation medium.
We transformed the real dream jobs of children from the Gatwitch Hub into a limited edition of LEGO characters - a nurse, a plumber, a teacher.
By buying their minifigure, people weren’t just buying a toy. They were donating directly towards making that child’s dream possible.
Turning the world’s most iconic building toy into a way to literally build someone’s future.
ACHIEVEMENT
Created together with Monika Farkasova for the Young Lions Global Competition in Cannes.
It won Slovakia’s first-ever Young Lions Global Gold.
Created together with Monika Farkasova for the Young Lions Global Competition in Cannes.
It won Slovakia’s first-ever Young Lions Global Gold.
