BACKGROUND
Slovak law requires drivers to switch to winter tires when the roads are covered with snow or ice. But it says nothing about autumn roads - even though they can be covered in wet, slippery leaves that can be just as dangerous.
INSIGHT
Every autumn, fallen leaves get stuck under car windshield wipers - looking almost like leaflets waiting to be read.
Slovak law requires drivers to switch to winter tires when the roads are covered with snow or ice. But it says nothing about autumn roads - even though they can be covered in wet, slippery leaves that can be just as dangerous.
INSIGHT
Every autumn, fallen leaves get stuck under car windshield wipers - looking almost like leaflets waiting to be read.
IDEA
Opel presents the very natural Leaflets. We stamped real fallen leaves with a simple reminder to switch to winter tires and placed them where leaves naturally end up - under windshield wipers. Not only on Opels, but on competitors’ cars too, inviting every driver to get their tires changed at an Opel service center.
Opel presents the very natural Leaflets. We stamped real fallen leaves with a simple reminder to switch to winter tires and placed them where leaves naturally end up - under windshield wipers. Not only on Opels, but on competitors’ cars too, inviting every driver to get their tires changed at an Opel service center.
